Projects AXEIntegrated Marketing Communications Plan for repositioning AXE. Harley DavidsonStrategic Analysis and Strategy Creation to guide Harley Davidson's future growth prospects. Nike Air MaxStrategic and Tactical Marketing Plan for Nike Air Max. TapFlow Metrolinx Transit Payment SystemPay for public transit using contactless credit cards, debit cards and mobile payment apps like Apple Pay, Google Pay etc. Advanced Test and Automation Inc.Current state analysis, strategic and marketing plan review, value chain considerations and operational plan review, and creation of an executive report providing actionable recommendations. Social Media AuditAutomotive industry analysis and a social media audit of four brands within the industry including Rolls-Royce, Lamborghini, Lexus and Tesla.